This activation used pop culture to build brand awareness, establish consumer trust, acquire new brands, and showcase the power of live shopping — partnering with Crocs to bring the experience to life. The booth featured a session area, celebrity signings, livestreaming zones, swag distribution, and meeting space. I led end-to-end production, including determining onsite presence, live shopping setup and logistics, and working with the vendor on the booth build. The event drew over 10,000 visitors, grew social followings, generated $50K in GMV, and earned 10+ media mentions.