About Me.
I'm an Experiential Marketing Leader with a passion for turning business goals into unforgettable experiences for brands, creators and consumers! I've had the thrill of crafting high-impact event marketing strategies and building awesome partnerships, that drive engagement, acquisition and sales both here and across the globe. From orchestrating experiential moments at major events like CES, Met Gala, etc to driving buzz-worthy campaigns for our TikTok Shop partners like Rare Beauty and One Size, I thrive on making things happen. I dive deep into event development, demand generation, budget management, sponsorships - you name it, I've done it - for clients like Google, VMware, Dell, Hubspot and many more.
My expertise spans a wide range of event services, from exhibition and speaker management to temporary staff and event technology. Notably, I have extensive experience collaborating with global teams and managing events in diverse locations, including Paris, Stockholm, Sydney, Singapore, and many others!
For over a decade, I've transformed business objectives into experiences
that drive measurable growth
.png)
Work Experience
TikTok Shop (2023 - 2026)
Events & Experiential Lead
Lead the strategy and execution of TikTok Shop's North America experiential marketing portfolio (100+ events), creating culturally relevant flagship experiences (300-2000 ppl), creator programs, and industry activations that bring brands, creators, merchants, and communities together. Partner across Marketing, Product, Sales, and executive leadership to design immersive experiences that strengthen brand affinity, inspire participation, and drive measurable business growth.
Appfolio Investment Management (2021 - 2023)

Sr. Event Marketing Manager (Former: Event Marketing Manager)
Led the strategic planning and execution of AppFolio's event marketing portfolio, developing a roadmap of first- and third-party experiences that increased brand visibility, accelerated customer acquisition, and strengthened relationships with property management and investment management professionals. The portfolio included tradeshows, luxury experiences, dinners, sales kick-off and curating the first Appfolio Investment Management Conference.

Nth Degree Inc. (2016 - 2020)
Event Manager (Former: Event Coordinator, Sr. Event Coordinator)
Started my career in experiential marketing supporting some of the largest B2B technology events in the industry, including Google Cloud Next, Google Cloud Summits, VMworld, and HubSpot conferences. Managed onsite execution, attendee engagement, staffing, and event logistics to bring enterprise brand experiences to life. Partnered with clients and event teams to ensure every detail—from setup to attendee interactions—aligned with the overall brand experience. This experience gave me a strong foundation in understanding what it takes to execute complex events and create meaningful connections between technology companies and their customers.
Services I provided: Exhibition Management, Marketing Promotional Opportunities (MPO) Management, Special Events, Executive Retreats, Registration Management, Food & Beverage, People Management (Temp), Safety & Security
Previous Clients:
_edited.png)
_edited.png)


