This was TikTok Shop's first-ever owned beauty pop-up, built in partnership with the Beauty Category team to increase brand visibility, trust, and awareness for TikTok Shop while giving K-Beauty brands in the ecosystem meaningful exposure. It also aimed to solve a market access problem — introducing K-Beauty products into markets where they'd previously been hard to find. I created the entire experience end to end, from agency selection through every logistical approval: catering, venue, and branding. The pop-up raised $700K in sponsorship, drove $500K in GMV, and brought in 1,500 visitors and 250 creators — establishing the format that the 2026 edition would later scale.