This activation unified six TikTok organizations — Marketing, TikTok Ads, SMB, F&B, Personal Care, and Health — under one presence at Expo West, aimed at acquisition and brand awareness. The 30x30 booth included demo stations, meeting areas, and a swag distribution zone, alongside multiple happy hours and dedicated speaking sessions for the F&B and Health teams. I led end-to-end production: consumer journey design, booth design, agency selection, project management, onsite presence strategy, and sales enablement. The activation generated 1,500+ leads with a 5% conversion rate — brands selling within the first 30 days.