Building on the trust established in 2025, the 2026 Summit was designed to prove TikTok Shop's platform maturity — driving product adoption (especially live shopping), increasing GMV in the 30 days post-event, deepening creator-brand-partner matchmaking, and pulling in Tier 1 prospective clients to increase ecosystem investment.

As project owner and event architect, I scaled the program 2x (800 to 1,500 attendees) and from a 1-day to a 2-day format, introducing 3 distinct session tracks with their own award experiences, an Executive Suite for top-tier client meetings, experiential activations, exclusive tours, and an after party — while raising the monetization goal from $300K to $1.2M in 12 weeks. I owned the $1.5M budget, sourced the agency, and led all workstreams and stakeholder alignment.

The challenge was delivering an event that felt unmistakably bigger and better than the prior year while managing costs that grew to nearly $3M.

Results: 1,500 attendees, $1.2M monetization goal achieved, +60% campaign registration, +35% live shopping utilization, +102% YoY increase in content supply, and attendee satisfaction up from 74% to 93% YoY.