This event launched BookTok as a net-new category on TikTok Shop, inviting the BookTok community to spend a day with their favorite authors, discover new titles, and learn how to participate in the affiliate community — all in service of driving awareness and buzz for the category's debut. I struck a strategic partnership with HarperCollins, whose reach into thousands of authors made the event possible, and owned the strategy and execution end to end: agency selection, venue, branding, catering, and contracts.